Vector – Energy Juice Drink Brand Identity
School Project | Corporate Identity Course, 2015
Vector is a conceptual energy drink brand created for a Corporate Identity course, where we were tasked with building a full identity system for a company with a pre-assigned name.
I developed Vector as one of the first female-oriented energy juice drinks on the market, crafted from natural mixed berries. Unlike typical energy drinks that lean toward extreme, masculine branding, Vector was designed to feel fresh, empowering, and vibrant—while still energetic and bold.
The logo integrates a stylized female figure to represent femininity and movement, paired with a rich berry color palette that visually reflects the product’s natural flavor source. The project required me to present 10 complete brand deliverables, including packaging, logo system, stationery, brand guidelines, and promotional materials.
This project taught me how to build a cohesive brand system from scratch, align design with target market insights, and deliver a full suite of assets that express a strong and differentiated brand identity.
Tools Used: Adobe Illustrator, Photoshop, InDesign
Deliverables: Logo, packaging, brand stationery, signage, promotional mockups, and process book
🥤 View final concept → [Vector Energy Drink]
Deliverables: Logo, packaging, brand stationery, signage, promotional mockups, and process book
🥤 View final concept → [Vector Energy Drink]
