This is a make-believe energy drink product for corporate identity. The challenge was to create an identity for a new company. The name of the company was already given. I had to think of the different types of energy drinks with different concepts. I also had to provide and present 10 deliverables for this project. Vector, an energy juice drink that will provide energy extracted from mixed berries. This will be one of the first energy juice drink in the market with a female touch. The identity of the product is being presented through the logo. The color of the logo represents the main flavor of the product. Besides the color, the female figure in the logo also represents the femininity of the product.
This is the initial idea of the Vector. Includes the process and deliverables. Check out the final outcome of this project.
