Pandora's Annual Report – Publication Design
Student Project | Publication Design Course, 2016
This 80-page annual report was developed over 10 weeks as part of a senior-level publication design course. The project involved research, design strategy, layout planning, and production of a fully bound prototype. The concept emphasized Pandora’s brand identity by integrating lifestyle imagery with financial data and performance metrics. All icons and infographics were custom-designed to maintain a cohesive visual language throughout the book.
Research & Strategy:
I selected Pandora as a subject based on its real-world annual reports, which lacked cohesive design. Research involved studying the company’s brand, visual assets, and target audience. I focused on showcasing Pandora’s popular charm jewelry, using lifestyle photography of diverse women to reflect the personal identity each charm represents.
Design Objective:
The goal was to present an informative and emotionally engaging report that would attract shareholders and strengthen brand credibility. The visual direction combines clarity, elegance, and storytelling.
Design Approach:
- For this redesign, I chose to use Optima as the body typeface instead of its previous use in headings. Its clean yet elegant letterforms lend a sophisticated tone that aligns well with Pandora’s brand identity. Using Optima in the body copy allowed for visual refinement and readability while subtly echoing the brand’s established voice.
- Incorporated Pandora’s ring logo as a pattern on the cover, creating a branded and conceptual link to their core product.
- Designed custom icons and infographics to display key data points and financials.
- Delivered both digital and hand-bound physical prototypes.
This project pushed me to work at scale, refine typographic systems, and think like a creative director—making decisions that balanced brand voice, data communication, and editorial storytelling.
Programs Used: Adobe InDesign, Illustrator, Photoshop
See the full book on Issuu → [Pandora's Annual Report]
See the full book on Issuu → [Pandora's Annual Report]
