Final Outcome
Senior Portfolio Revision, 2016
As part of my senior portfolio refinement, I revisited Vector’s identity system to enhance its clarity, consistency, and visual impact.
I focused on refining the logo, streamlining the packaging design, and redesigning the branded stationery to better align with the original concept. The updated visuals lean into a cleaner, more confident brand language while maintaining the approachable, feminine tone that defined the original direction.
These updated assets were chosen for their strength in representing both the brand's core identity and my growth as a designer—balancing concept, form, and market relevance.
This revision highlights my ability to critique, evolve, and elevate earlier work into a more cohesive and portfolio-ready brand system.
🗂️ View the revised mockups and final assets below.
Check out the thought process.
