Ilaw – Package & Logo Design
Inspired by 19th Century Art Movements
School Project | History of Design Course, Winter 2015
Ilaw (meaning “light” in Filipino) is a conceptual candle brand developed for my History of Design course in Winter 2015. The assignment challenged us to create a product and identity that visually reflects the philosophies of selected 19th-century art movements.
After researching and exploring three movements, I selected Art Nouveau as the final direction—its organic lines, decorative elegance, and flowing forms aligned beautifully with the brand’s concept of warmth, softness, and glow.
The project involved branding, packaging design, and a self-made 3D mockup using Maya to strengthen my skills in product visualization. To bring the concept closer to a real-world execution, I styled and photographed the final product using a Canon DSLR, then refined the shots in Adobe Lightroom.
This project gave me a chance to combine design history, visual storytelling, and technical exploration—from art direction to 3D rendering to hands-on product photography.
Tools Used: Illustrator, Photoshop, Maya, Lightroom, Canon DSLR
Final Product
